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Matt Hopkins posted in Web Analytics on March 25th, 2007
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All posts in date order - most recent first
How Much Should I Pay For a Link?
The short answer: £1.50 per link per month per page
The long answer:
One of the activities that I have been exposed to recently in the internet marketing area is buying paid links.
SEO Magazine Subscription Offer
The Subscription Offer
Anyway, Boris from Search Marketing Standard emailed me a few days ago and told me that as a promotion they are doing at the moment, I could offer the subscription at 67% discount.
What Can I Do With a Web Analytics Tool?
Nealry all have the basic reports like keywords used by people coming from search engines, a list of referring sites that drive traffic to your site, the browsers people have used etc. Then there are the tools that allow testing via A/B analysis, bid managment, engagement scoring and multi-dimensional visualization of data.
Automating SEO, SEM and Web Analytics
There are 2 things that have sparked off this post.
- The first is that while at work I managed to prove that our SEM strategy is less than optimal but that to fix it on such a large scale would require immense automation.
- The second was an article I read about a day later reviewing Yield Software which hypes itself as a Google optimizing service
Managing Social Media using Web Analytics
Using packet Sniffing for Web Analytics
Firstly a packet sniffer is a really simple application hat passively listens to any network traffic that runs through or past a network card. When it ’sniffs’ the network it picks up all the packets for every protocol such as tcp/ip and ARP, it also picks up encrypted SSL packets.
First Party Cookie Confusion
Cookies in their own right are really simple little things, the idea being that every time you view a web page on a website, you will be given a code to store on your local PC. The next time you come back to that site it can read your stored cookie and so count you as the same visitor who has returned.
My First Engagement
No, i’m not getting married just yet.
But I have just released my first white paper.
Web Analytics Jobs
Curious about the current state of the web analytics market to see if we in the UK are getting close to the US I did a quick search on Google to find this great site on web analytics jobs.
What is Visitor Segmentation and How Will it Help Me?
When looking at the topic of web analytics you will no doubt run into something called visitor segmentation. This is really just looking at different behaviours of the visitors that come to your website.
I’ll explain it a bit further by using the analogy of a TV programme we have here in the UK called Big Brother (BB). Personally I’m not a great fan of the show but hopefully it’s something that people can relate to.
What Makes a Good Web Analytics Consultant?
I have been a web analytics consultant for some time now and during my consultancy engagements I have learned a lot which I thought would be quite useful to someone wanting to enter into the market as a web analytics consultant. Recently I have seen the web analytics market explode with independant consultants, mainly US based but I know that there is certainly a growing demand for independant consultancy.
SEM Magazine: Search Marketing Standard
Now, I receive a number of magazines on a monthly basis about online marketing and computing in general but this one stood out for me. Where all the other magazines would comment on whats happening in the industry and basically take a ’sitting on the fence’ view, Search Marketing Standard actually contains real content.
Web Analytics as a Marketing Tool: Scorecards
Industry News: Web Analytics Research, New Book and Web Analytics Wiki
Top 6 Ways To Identify Click Fraud
When you have a Pay-Per-Click online marketing campaign with an orgnisation such as Google Adwords, Overture or Miva you will receive visitors through these adverts and on to your website. Typically you will pay for every click that is made on your advert and the website that hosts your advert will receive a share of the revenue, along with the ad providor.
Web Analytics Methodology Part 2
In the previous part we dealt with the way of describing KPIs (Key Performance Indicators) but each website is unique and so requires different KPIs. A KPI is a way of measuring the success of your website and so is based upon the tracking metrics of your site analytics.
Summary: Web Analytics Wednesday - London 9th May 2007
We hosted the second Web analytics Wednesday in London of 2007 and based on the feedback from the previous event we made some minor changes.
Firstly, it was hosted in the trendy Leicester Sq. Ruby Blue bar which was a great improvement in my eyes as we had our own room with its own bar. Unfortunately it was raining so the numbers appeared to be a little down on the last event despite more people registering this time, but alas we can´t control the weather.
How To Clean Your Web Server Logs
One of the main differences between using web server logs and using page tags as your data collection method for web analytics is that robots and spiders are tracked within web logs but not in page tags.
How To Accurately Track RSS Subscribers
This post is the sequal to Tracking your email campaigns and will build upon the tracking concepts used within that post. The previous post on tracking allows you to identify visitors who read the RSS feed then visit your site through a link in the feed. So that method will go some way to providing a readership metrics for our RSS content.
The Missing Part of the Online Marketing Puzzle : NLP
Now up until this point you will have been looking at various metrics and KPIs but have you lost sight of the fact that these numbers actually represent real people. It is often very easy to fall into the trap of forgetting that your not trying to attract more numbers but in fact you’re trying to reach out to more ‘people’. This is where NLP falls into place in online marketing as it emphasises the ‘people’ aspect and makes you think about how it is best to communicate with your website visitors.
What Can My Web Analytics Tell Me?
I have had many people come up to me at internet marketing trade shows with the usual set of questions:-
- What’s all this ‘web analytics’ stuff then?
- What’s the difference between your product and Google Analytics?
- What information can web analytics tell me?
Web Analytics Methodology Part 1
Web analytics is simply looking at where people go on your website and how they interact with your site. The reason you might want to peer into the world of your website visitors is simple, to learn from their actions so that you can improve your website conversion rates.
Designing a website with web analytics tracking in mind
As a web analytics vendor consultant I see all types of websites every day in all different shapes and sizes. But the one main difference between what I think are the good ones and the not so good ones are their trackability. By that I mean the effort required to track visitor traffic throughout the website.
Compete introduces new web 2.0 measurement
The competitive analysis tool Compete has recently announced that it has introduced a new metric to its data called attention. From what I can see this ‘web 2.0′ metric is simply the total time online for the average visit rebranded.
But this idea of taking our plain web 1.0 metrics and turning them in to something funky and web 2.0 like got me thinking about other useful web 2.0 metrics or KPI (Key Performance Indicators) I can think of.
Web Analytics Methodology
I know that web analytics is a relativley up and coming field but it still suprises me how there is so little information on the web when it comes to a defined methodology for carrying out web analytics. So I thought I’d write one out that I use in my role as a web analytics consultant.
Emetrics Summit London 2007
I was lucky enough to have a day at the Emetrics Summit in London this year. I had not been to one before so it was interesting to see how it compared to the other web analytics/marketing events.
Web Log Generator Plugin Version 2
The first version of the web log generator was a quick fix to my problem of not having any analytics for this site. But i’ve had some time to sit down and improve it slightly by adding a 1st party cookie.
Top 5 Performance Boosting Techniques For Your Website Using Web Analytics
I’m going to make the bold claim that web analytics can boost the performance of ANY website. But it can also just provide some pretty numbers and graphs that give you no value whatsoever.
Tracking the Effectivness of Marketing Campaigns
As with all information analysis you need to define up-front why you want information, what its purpose is, what you will do with the information and what information you require. Once you have written down these things, you can then begin to plan your marketing campaign tracking implementation.
Understanding Funnel Reports
A funnel report or scenario funnel is a report that looks closely at a single path that visitors take through your website. This path could focus on a particular website proves such as newsletter signup or a checkout process for an e-commerce website.
How Do You Track The Effectiveness of Your Email Campaigns?
Learn how to track your email marketing campaigns from start to finish then analyse them in your favourite web analytics tool.
The Online Search Trilogy
Learn how search engine optimisation, search engine marketing and web analytics come together and form the online search trilogy.
What is Web Analytics and Why Should I Care?
Web analytics is crucial to all online marketing activities. If you have a website then chances are you need web analytics, read this article to find out more.
What Are Your Long Tail Keywords?
Your long tail keywords make up most of your site traffic and most of your site revenue. Surely you want to make the most of them? If so read this article to find out how.
Web Analytics Recruitment
Looking for a web analyst? Or maybe your a web analyst looking for work? Read my thoughts on what qualities a web analyst should have.
Web Analytics Wednesday - London
Web Analytics Wednesday comes to London, find out what went on and what was said.
Views? Visits? Visitors? You What…?
Web Analytics technobable confusing you? I try and explain views, visits and visitors in this short article.
Web Log Generator Plugin
So your web hosting company won’t give you your log files and you don’t want javascript code all over your lovely website. What to do??? Use the web log generator to create your very own web logs with no footprint on your website content.
I Can’t Access My Log Files!
I work with log files almost every day so when I find I can’t have them for my blog, something has to be done. Lets get coding.
Brain Dump on Web Analytics, PHP and Online Marketing
So what exactly is the point of this blog and why should you read it?
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