http://www.webanalyticmatt.com Simple solutions for a complex world Sun, 11 Jan 2009 16:39:49 +0000 http://backend.userland.com/rss092 en In October a new website was launched called BtBuckets, however it was only recently that the site was brought to my attention. BtBuckets offers a free service for you segement your website visitors based on their online actions and place them into buckets. You can set the buckets to only ... http://www.webanalyticmatt.com/2008/11/15/behavioural-targetting-and-visitor-segmentation-with-btbuckets/ The short answer: £1.50 per link per month per page The long answer: One of the activities that I have been exposed to recently in the internet marketing area is buying paid links. For anyone that isn't sure what a paid link is, it's a hypertext link that is purchased and placed ... http://www.webanalyticmatt.com/2008/01/17/how-much-should-i-pay-for-a-link/ I get the Search Marketing Standard Magazine through every quarter as it is one of the best places to find a round up of SEO techniques and ideas that are buzzing around the internet during that quarter. Now I know that SEO techniques and news can happen in a ... http://www.webanalyticmatt.com/2007/11/28/seo-magazine-subscription-offer/ Web analytics tools are big! Nearly all have the basic reports like keywords used by people coming from search engines, a list of referring sites that drive traffic to your site, the browsers people have used etc. Then there are the tools that allow testing via A/B analysis, bid managment, engagement ... http://www.webanalyticmatt.com/2007/10/29/what-can-i-do-with-a-web-analytics-tool/ There are 2 things that have sparked off this post. The first is that while at work I managed to prove that our SEM strategy is less than optimal but that to fix it on such a large scale would require immense automation. The second was an article I read about a ... http://www.webanalyticmatt.com/2007/10/13/automating-seo-sem-and-web-analytics/ It's quite amazing what you do with web analytics because it is basically your portal into understanding your online presence. This means that you can look at the effect of social media, your revenue metrics and even your more subtle engagement metrics. So what is social media? Social media is news or ... http://www.webanalyticmatt.com/2007/09/27/managing-social-media-using-web-analytics/ Firstly a packet sniffer is a really simple application that passively listens to any network traffic that runs through or past a network card. When it 'sniffs' the network it picks up all the packets for every protocol such as tcp/ip and ARP, it also picks up encrypted SSL packets. This ... http://www.webanalyticmatt.com/2007/09/04/using-packet-sniffing-for-web-analytics/ Cookies in their own right are really simple little things, the idea being that every time you view a web page on a website, you will be given a code to store on your local PC. The next time you come back to that site it can read your stored ... http://www.webanalyticmatt.com/2007/08/01/first-party-cookie-confusion/ No, i'm not getting married just yet. But I have just released my first white paper which focusses on website visitor engagement and it follows on nicely from my orginial post on engagement scoring. Let me know what you think. http://www.webanalyticmatt.com/2007/07/24/my-first-engagement/ Curious about the current state of the web analytics market to see if we in the UK are getting close to the US I did a quick search on Google to find this great site on web analytics jobs. Another thing to mention is that there is currently a web analytics ... http://www.webanalyticmatt.com/2007/07/09/web-analytics-jobs/