Web Analytic Matt

SEM Magazine: Search Marketing Standard
Matt Hopkins posted in Search Engine Marketing on June 20th, 2007

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I recently received my first copy of Search Marketing Standard, a hard-copy magazine about the issues of search engine marketing. After reading it from cover to cover I knew that I should share the very existence of this magazine to you, my blog readers.

Now, I receive a number of magazines on a monthly basis about online marketing and computing in general but this one stood out for me. Where all the other magazines would comment on whats happening in the industry and basically take a ’sitting on the fence’ view, Search Marketing Standard actually contains real content. I’m talking about articles like ‘Think before you link…bait’ which talked about link baiting (the process of writing content with the aim of lots of people linking to it), but there was an actually methodology in there not just someone saying “Yeah, link baiting is good because blah blah blah”. The article on optimising your pay-per-click campaign was equally informative, giving real information that you could take away and use instantly to improve your PPC marketing efforts.

And its because of this great content that I think they deserve a special mention in this post. However I did notice that there is no section on Web Analytics, which I think is becoming an integral part of any online marketing strategy. So maybe I might be able to write a column for them on Web Analytics in an upcoming issue???

Either way I think it’s certainly worth getting hold of a copy.