Industry News: Web Analytics Research, New Book and Web Analytics Wiki
Matt Hopkins posted in Web Analytics on June 6th, 2007
I felt the need to share some important stuff that’s happening in the web analytics industry at the moment.
The first thing is that a guy called Eric Peterson has put out a survey to the industry and the industry has responded. Luckily for us the results of the survey have been published.
Points of interest in this suvery are:
- 82 percent of respondents say web analytics is poorly understood in
their organizations and that the majority of people interacting with web
data do not understand what the data means - 56 percent say web analytics is difficult, despite the majority of
respondents having at least two years of experience with these technologies
and 23 percent having more than five years of experience - 50 percent of respondents report having considered looking for a new
job in the last six months
The next interesting thing is the release of the long awaited web analytic book by Avinash Kaushik which you can purchase from all good online book shops or through my Amazon link.
The final thing of note is the new wiki which has been set up especially for web analytics. I’m not too sure about this as we seem to be splitting off web analytics from other Search Engine Marketing technologies more and more, not too sure if this is the right thing to do but this wiki may well become a source of good information on the topic.
Thats it for now except that there is a new girl in town calling herself the Web Analytics Guru, feel free to share your thoughts regarding this new wiki, is it the right thing to do???
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