Summary: Web Analytics Wednesday - London 9th May 2007
Matt Hopkins posted in Web Analytics on May 13th, 2007
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We hosted the second Web analytics Wednesday in London of 2007 and based on the feedback from the previous event we made some minor changes.
Firstly, it was hosted in the trendy Leicester Sq. Ruby Blue bar which was a great improvement in my eyes as we had our own room with its own bar. Unfortunately it was raining so the numbers appeared to be a little down on the last event despite more people registering this time, but alas we can´t control the weather.
We started the night with a short presentation followed by a disucssion based forum around the subject of Search Engine Optimisation using web analytics. Myself and one of my colleagues (Bob) hosted the presentation and started things rolling with the discussion. However I don´t think the audience expected to have to participate as it seemed a bit of a struggle for them to speak, although I did have some valuable asisstance from
Rufus at Clickstream. This was a whole new area for me as I´ve never done a ´public´ presentation before and there is a lot to learn for me from this event about getting people in the right mood for talking and how to read non-verbal feedback from the audience.
But anyway we will take inspiration from this event and hopefully make the next presentation even more engaging, if you were there and have any suggestions for me (or Bob) then please leave a comment on this post.
Unfortunately I had to leave straight after the presentation due to personal commitments but i am assured that the rest of the evening went well with some interesting people turning up like web analysts from ITV, BT and Channel 4.
So what were people talking about in the discussion?
Well, there was mention of the lack of tracking ability of web 2.0 technologies such as podcasting and videos. Someone mentioned the Comscore cookie deletion rates, personally I think this topic has been done to death and people just need to realise that web analytics is not an exact science and probably never will be.
There was a debate about what the best type of web analytics was, should you investigate erroneous data points in your graphs, just report the data or simply test different campaigns using A/B or multivariate testing. Our argument was that you should do all three but I don´t think there was any sort of concensus with that one.
That´s about all for this WAW summary but if you want some info on when the next one is then go to the SCL Analytics website.
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