Web Analytics Methodology
Matt Hopkins posted in Web Analytics on April 3rd, 2007
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I know that web analytics is a relativley up and coming field but it still suprises me how there is so little information on the web when it comes to a defined methodology for carrying out web analytics. So I thought I’d write one out that I use in my role as a web analytics consultant.
Once you scratch the surface of web analytics you will find that its a big subject with lots of facets. As such I have split this methodology into managable parts that will be posted on my blog over the coming weeks.
The contents of the methodology looks like this:-
Part 1
- What is web analytics and why do I need it?
- Defining your desired outcomes
- Measuring your outcomes with KPIs
Part 2
- Defining your KPIs
- Who wants what information?
- Your tracking plan
Part 3
- Defining your data capture plan
- Picking a web analytics tool
- Hiring a web analyst
Part 4
- Implementing your web analytics solution
- Monitoring using your analytics
- Turning analytics insights in to actions
Subscribe to the RSS feed now to avoid missing any of the 4 parts.
Read part one of the web analytics methodology
Read part two of the web analytics methodology
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