Web Analytic Matt

Emetrics Summit London 2007
Matt Hopkins posted in Web Analytics on April 1st, 2007

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I was lucky enough to have a day at the Emetrics Summit in London this year. I had not been to one before so it was interesting to see how it compared to the other web analytics/marketing events.

It was definately not like the other events such as TFM, Adtech and SES. There were I think no more than 200 people in what appeared to be a well organised networking event. As well as the opportunity to swap stories about how your company deals with web analaytics challenges, there were seminars throughout the event.

The seminars ranged from competitive analysis to behavioural targeting and some of the topics were really very indepth like the web analytics methodology presented by the web analytics team for Nokia.

Personally I found it good to put some faces to the names I have previously heard in the web analytics market such as Jim Sterne, Avinash Kaushik and Miles Bennett.

The main things that I learned from the event were about the behavioural targeting space. With Touch Clarity just being bought by Omniture it was suggested to me that Omniture had just taken the one partner in the market that everyone wanted to partner with, leaving a gaping hole in the market. It was also suggested that the people to take the place of Touch Clarity are the multivariate analysis outfits such as Optimost seeing as Touch Clarity were doing behaviour targeting combined with multivariate analysis.

I wonder how long it will be before Google Analytics bring in their behavioural targeting? Especially as they already have the multivariate analysis piece in place with their Google Optimizer.

Anyway, the event was good from what I saw and the food at the Russel Square Hotel was absolutely amazing, the best cake i’ve had in quite some time.

If you went along, let me know what you thought by adding a comment below.