Web Analytic Matt

What Are Your Long Tail Keywords?
Matt Hopkins posted in Web Analytics on March 20th, 2007

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I recently read a post by Avinash Kaushik on How thick is your head and how long is your tail which got me thinking about how to best make use of your long tail.

The problem that I could see is that your long tail may be many thousand keyphrases long and to search through all these finding common keywords that you need to target seems like a mamouth task. So I thought maybe a little application that could take in these key phrases as group them by keywords showing how many instances of each word you have might be useful.

So that is what we have below in the little Flash application. If you put in the keywords/key phrases from your long tail in the box on the left, press the ‘FIND’ button, the box on the right will populate with all your keywords and a measure of how often they appear in the long tail.

Limitations: Can only process around 2000 keywords at a time. To process more keywords would require a proper application, this can be provided at a cost. Any enquiries to m.j.hopkins AT gmail DOT com

Once you have these important keywords you then have the task of writing content for your website based upon these keywords. This should, over time draw more people onto your website using these long tail keywords and so turning them into head keywords. Repeat this process every month or so to grow your traffic and hopefully your website income.

As always I am interested in any feedback.