Web Analytics Wednesday – London
Matt Hopkins posted in Web Analytics on March 17th, 2007
On Wednesday the 14th of March I attended the Web Analytics wednesday in London. This was the first event of this kind that I had been to, as such I was not sure what to expect. There was a really good turnout in excess of 30 people attending.
For those of you not aware: a Web Analytics Wednesday is a Wednesday evening where people interested in Web Analytics meet to network and have a beer. I spent about three hours there speaking to various people from Web Analyst Contractors and Data Analysts to representatives of companies such as Google.
The main points that I came away with that night were:
- The Website Linked In (where a large population of the Web Analytics community can be found)
- Currently there is only a small Web Analytics population in the UK and the same names and faces continually turn up
- Lots of the people who attended were there purely to recruit Web Analysts which clearly shows a niche opportunity
- Most marketers are unaware of the Web Analytics terminology and simple concepts
- Everyone loves a beer
Let me know if you disagree with any of those points by adding a comment below.